Compare on structure, not on a price you read once
Vendor pricing changes, and a comparison table that quotes a competitor's number is out of date the month after it is published. The durable questions are structural: is SMS included or an add-on, is there a dedicated number, are replies two-way, is consent logged per number, is there a contract, and can you export your data. Ask those of any platform you evaluate, including this one, and verify current pricing on each vendor's own page before deciding.